In need of a refresh before their US launch, Jigsaw (the world’s first truly anti-superficial dating app) trusted us to update their brand and direction. We created a future proof identity which ultimately helped the team to raise over $5m in funding. The app concept is simple, your potential match is covered with a jigsaw puzzle – chat more to uncover your lover.
Deliverables
Brand Identity
Brand Strategy
App Design
Iconography
Marketing Strategy
Paid Advertising
Social Assets
Web Design
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/646c8747ddabc7a2335dd841_Jigsaw_BrandGuide.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/646c86c4ddadcd170d8c2096_Jigsaw_App.jpg)
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![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/646c86d3d44c1433f4577456_Jigsaw_Posts_01-copy.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/646c86d6ee77d854081c8a24_Jigsaw_Posts_02-copy.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/6480305f2b6b661cce249916_646c87440f0f50940ec248d5_Jigsaw_SocialP-1.jpg)
Results
To cut a long story short, I’d recommend Farside for any brand project. We were in need of refresh before launching in the U.S. Farside were a humongous piece in our puzzle towards modernising Jigsaw’s brand identity. The entire team is hugely confident in the outcome as a result, and relieved we chose the right studio for such an important project.
![Avatar photo](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/6446c647c3b8f537acbc363e_Max_Jigsaw.jpg)
Max Adamski
Co-founder of Jigsaw
Team
Produce by Farside, collaborating with the Jigsaw marketing team.
Farside