We begin by reviewing your current business, customer experience and external market. By mapping the territory we can clarify your goals, identify customer problems, and effectively position you within your market.
Next we reflect on key insights to outline a creative strategy that is supported by solid rationale. Clarifying your intent and addressing customer problems creates the conceptual foundation needed to progress.
Now for the really fun bit! Starting with initial rough concepts we then collaborate with you through additional rounds of feedback to close in on a final result. Once you are happy with the outcome we can begin final production.
When you’re happy and everything is tested we will package and deliver the finished product. This means putting websites live, sending designs to the printers, and handing over new brand guides.
Once we’ve opened the door to your new brand your journey has just begun! If needed we can continue to support you to ensure your brand is applied correctly and is continuously developed.