High-end interior designer Caitlin Henderson came to us looking for a brand refresh that would appeal to the luxury market. We developed a brand strategy that would position Caitlin Henderson as a leading name in luxury interior design. We then crafted a refined brand identity that delivered simple sophistication, incorporating a refined colour palette, exquisite typography, and a cohesive visual language. Our team then worked closely with the client to design and develop a website that showcased her portfolio, services, and expertise in a visually stunning and accessible manner.
Deliverables
Brand Strategy
Brand Identity
Web Design
Web Development
Photography Direction
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/648041d44781c626844edd49_CaitlinHenderson_Residential_02.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/648044387740c0bad22f2eb4_6478b7e3bc1e69d4f5f47b95_Farside_Design_Cover-p-1600.png)
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![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/64833b8229fe8b29a26520e4_CaitlinHenderson_10-781x1025.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/64833b850db34f711550fb79_CaitlinHenderson_Residential_02-1-781x1025.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/64833b88e4318572bd7a846d_CaitlinHenderson_Residential_01-781x1025.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/648041ca79b1e759cfe1b718_CaitlinStationary_Small.jpg)
![](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/648041cd71747371ee68ccaa_Caitlin_Hands-1.jpg)
Results
Farside were instrumental in translating my ideas into a coherent brand that felt authentic. They created a beautiful website and unique identity that sets me apart from traditional interior designers. They are creative and professional - two qualities that don't always go together. I would highly recommend Farside for branding, web and print design!
![Avatar photo](https://cdn.prod.website-files.com/64161be0e9be462f3679318d/64804154d796f98478d62c81_CaitlinHendersonHeadshot_FarsideStudio.png)
Caitlin Henderson
Founder
Team
Art Direction by Rob Nichols, Photography by Clive Nichols
Farside