DIGITAL

We design and develop carefully crafted digital products that directly address your customer needs and bring your brand to life on all devices.

Service

We believe in the transformative power of good design founded in research. Whether you want a responsive websites or apps, we can create refined digital experiences that build customer trust and are aligned with your brand message.

Process

1

Define Requirements

Our first step is always to establish an overview of your business’ aims and objectives so we can begin to define the project scope. This includes outlining key stakeholders, expected deliverables, research required, project timing and how to measure a successful outcome. Taking time to clarify the project requirements can prevent future miscommunication, ensure team alignment and create a shared vision of what to expect.

2

Discover Current Position

The discovery stage is a review of your current internal business processes, user experience and external market position. This enables us to clarify your goals, identify the key user problems to be solved, and gain context on how to effectively position you within your market.

3

Define Future Strategy

Reflecting on the key discovery insights we then outline a strategy that clearly states who you are helping, why you want to help them, what you will help them with, and finally how to achieve those goals.

If thoroughly completed this information provides all the answers for what the most appropriate creative route should be. It also establishes a solid foundation with which to develop any descriptive text, imagery, and product structure.

4

Establish Production Plan

The production plan defines the final deliverables, broken down into realistic project milestones and timeframe for completion. It also includes the overall budget, content resources needed and a definition of what constitutes a successful project outcome.

5

Design and Development


User Experience (UX)
The digital design process begins by defining the key functional objective that will address your user problems. We then create a hierarchy of feature importance to emphasise the most common user cases.

Wireframe
The wireframe process is used to quickly map out the potential paths different users will take through your product to reach specific goals. This helps us to plan an appropriate structure and create a navigation hierarchy so users can easily and intuitively flow through your product.

User Interface (UI)
Next we consider the user interface design – the cosmetic appearance of your digital product. This includes button styling, typography, headings, navigation and content layout. Getting this right is vital as it ensures highly functional, accessible and intuitive interfaces.

Prototyping
Before coding the finished product we will then produce prototypes. A development prototype is an interactive ‘mock-up’ of your digital product. Prototypes are useful for quickly getting user and stakeholders feedback and will go through multiple rounds of feedback until a satisfactory result is reached where all the stated functional objectives are met. User testing ensures the design is validated before you invest in further development.

6

Deliver

Once a satisfactory conclusion has been found we then code the final site. This process involves multiple rounds of further testing to ensure the outcome works smoothly on all screen sizes, browsers and devices. Once we are happy we can arrange with you to push the product live, ensuring that hosting, search engine optimisation (SEO), customer feedback systems and SSL security are in place.

7

Optimise

By implementing analytics we can test site variations to narrow down which iterations work best to achieve the stated goals.

Using our Agile Workflow means we can provide continuous and iterative support through a monthly retainer to help you maintain your product and stay ahead of the competition in the constantly changing digital landscape.

Want to learn more about our digital service?

rob@farsidestudio.com